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For artists and authorized teams

Promote your song
with TikTok creators.

Choose creators, see their prices, and invite them to make TikTok videos with your song. Review their work and follow your campaign in one place.

Join the artist launch list ↗Read marketplace rules

Invitation-only early access · New paid bookings are not yet available

Current availability

Popriva is in invitation-only early access. New paid bookings are not yet available.

Joining the launch list does not create an account or guarantee access, paid work, or a launch date.

Existing invited members can sign in. Existing purchases retain their recorded terms and support routes.

Your campaign, step by step

Clarity before reach.

The booking workflow brings your song, creative direction, selected creators, and video review together. These steps explain the workflow when paid bookings become available; existing purchases keep their recorded terms.

  1. 01

    Bring the song

    Share the TikTok sound, song title, artist, and campaign idea. Confirm permission to commission the promotion.

  2. 02

    Set clear terms

    Describe the video you want, choose eligible creator accounts, and review their published prices.

  3. 03

    Pay to invite

    Finish setup, review the exact total, then pay to send invitations. Creators choose whether to accept; payment confirmation is required before paid work progresses.

  4. 04

    Review against the brief

    Review submitted videos, share feedback, and approve work against your agreed brief. Accepted terms stay with the campaign.

Know what you’re booking.

The workflow: keeps your song, brief, creator invitations, video feedback, and campaign spending together.

Results: creator participation, views, reach, virality, and a launch date are not guaranteed. Refunds follow the accepted terms and refund policy.

Before a purchase: review the selected accounts, fixed price, currency, any applicable tax, deliverables, deadlines, revision allowance, and refund terms. New paid bookings are not yet available.

Your responsibility: confirm permission for commissioned promotion, provide a lawful brief, and review fairly against the accepted terms.

Posting and usage rights

The standard booking covers one original TikTok video on the selected creator account. Creators retain ownership of their original work. Reposting, editing, paid advertising, Spark Ads, exclusivity, and other reuse require a separate express agreement. A TikTok sound link alone does not establish music rights for paid promotion.

Read artist terms and usage rights

Prepare your creator brief

Define the song, video, timing, corrections, and permissions before agreeing to the work.

Use the music creator brief guide